Linking Change Drivers and Organizational Change Process

Question: Discuss about the Linking Change Drivers and Organizational Change Process. Answer: Introduction Companies go through shifts in the market hence there is need to change some of the aspects of the firm to prevent to collapse when the market changes occur. Most of the strategists propose modifying the various structures in the business promptly once such changes occur whereby one has to use two techniques. The first technique should be for getting the business in the right position by acclimatising the enterprises model to the shifted market. The second technique is the creation of a distinct business that will come up with creative ideas which are necessary for the businesses future growth.one of the firms that undergone a market shift is the Deseret News which started in the 1850s. The company was using the old newspaper model for over 100 years but had to change this model after going through a market shift. The firms customer at first received a paper each day at their doorstep for a monthly fee. The descent in revenue because of the market turns significantly affected the firm and brought a lot of disruptions in the business. The drop started gradually because of the competition from the websites such as the Huffington post which posted news as well as the social media platforms. The readers attention was diverted to these sites leaving the Deseret News with few customers hence causing the financial constraints. The company had to look for a way to correct this, one of the Harvard professor; Gilbert came to the company and gave them an idea on how to resolve the situation. (Gilbert, Eyring Foster, 2012)He gave the concept of digital media which they adapted and has substantially increased their revenues. The company is now firm because of the innovative idea and is still publishing its local daily newspaper as well as using the digital media, for instance, web publishing. In this paper , I will give my scenario on the companys vision in the next five years by looking at the most favourable conditions as well as the threats it may have. Best case vision Planning is a vital thing in the firm, but with the various happenings in the world, scholars say that the future is just a surprise. Some companies had plans, but the natural disasters pulled them down such as the Tsunami in 2005 thus while making plan one need to look at different scenarios. Scenarios are more than one story that guides one in showing them how the companys environment may change in the next years.one of the vision of the Deseret News is decreasing their expenses which they propose will be by reducing some of the staff workers and adapting the advancing technology. The decision may be affected by some of the environmental issues such as the currency fluctuations. Although the company is planning to maximise its profit twice in the next five years, it is vital to look at different scenarios sand come up with an informed decision on benefits they may get. The technological factors are also an environmental force that may affect this vision since the new technologies a te hard to predict as it has affected different firms. By looking at various scenarios using different companies and consulting experienced experts, they suggest that they can achieve the vision and different businesses adapted it to maximise their profits. (Konno, Nonaka, Ogilvy, 2014) The view of maximising profits twice in the next five years has various threats such as terrorist attacks which are prevalent in different nations today. The attacks may lead to the destruction of the company hence use of the companys profit in reconstructing the company. (Konno, Nonaka, Ogilvy, 2014) I believe that the worst case vision will not occur though there have been scenarios of such situations in the past there is need to come up with a correct strategy for security. The idea of maximising the companys profit will be achievable since one of the attempts by the CEO in 2010 where there was a 43% paperwork employee reduction worked so well. Conclusion In conclusion for the Deseret firm to be able to maximise profits as well as prevent the effect from a threat such as terrorist attack seen in various scenarios, it has to come up with individual strategies. The plans may include having a thorough check-up before entering the companys premises as well as having the CCTV cameras all over the enterprise. The company also needs to be careful on the technology equipments that they will adopt as some may be fake hence affecting the companies productivity. References Gilbert, C., Eyring, M. and Foster, R.N., 2012. Two routes to resilience. Harvard Business Review, 90(12), pp.65-73. Konno, N., Nonaka, I. and Ogilvy, J., 2014. Scenario planning: The basics. World Futures, 70(1), pp.28-43. Whelan-Berry, K.S. and Somerville, K.A., 2010. Linking change drivers and the organizational change process: A review and synthesis. Journal of Change Management, 10(2), pp.175-193. Buchanan, D.A., 2011. Reflections: good practice, not rocket scienceunderstanding failures to change after extreme events. Journal of Change Management, 11(3), pp.273-288.